Business Primer
Growing an Idea and Starting a Business
Many businesses begin with a simple idea: a product, service, or solution that someone believes can provide value to others.
The Business Primer introduces learners to fundamental concepts involved in turning an idea into a business. Participants explore the questions entrepreneurs must consider as they move from an initial concept toward creating and operating an organization.
The course emphasizes practical business thinking and encourages learners to consider customers, value, operations, resources, and planning.
Course topics may include:
- Developing a business idea
- Identifying a customer or market
- Understanding customer needs
- Defining a product or service
- Creating value
- Basic business planning
- Understanding costs and resources
- Organizing business activities
- Communicating a business idea
- Moving from concept toward implementation
Ideal for: High school and college students, aspiring entrepreneurs, youth entrepreneurship programs, and individuals interested in learning how businesses are developed.
